The exclusive agreement with Best Buy is up, there’s a new sheriff in town and the price of the Beat Thang has dropped and will now soon be available in other countries and other professional music gear stores such as Guitar Center and Sam Ash, plus there are more great things to come from Beat Kangz Electronics out of Nashville, Tennessee.
The Beat Thang Portable Music Production Center was announced and promoted several months prior to release that it would be available for $999 and upon release (July 2011) and a Best Buy Music Gear exclusive, the price heightened to $1499. Well for those who’ve been waiting and saving to get their hands on the Beat Thang, you’ll now have it much sooner than you think!
Other great news is there’s a new firmware version update coming soon for both the Beat Thang hardware and the software. The Virtual (software) also gets a facelift and will soon become Beat Thang Virtual Solo and Beat Thang Virtual Pro.
I know all of of this because the new President of BKE (Reavis Mitchell) said so! Video below by Sounds and Gear.
Stay tuned to more details as they become available.

While being a strong supporter of BKE and the Beat Kangz as well as their vision behind their products, I am proud to see they are steadily making moves and paving the way as the audio technology world evolves. Continued success to them. They deserve it!
RT @LadyProducHer: New President of Beat Kangz Electronics and the Price of the Beat Thang Drops Back To $999 – http://t.co/2lOWiBU2 #studionoize
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RT @LadyProducHer: New President at Beat Kangz Electronics and the Price of the Beat Thang Drops Back To $999 – http://t.co/2lOWiBU2 #studionoize