The exclusive agreement with Best Buy is up, there’s a new sheriff in town and the price of the Beat Thang has dropped and will now soon be available in other countries and other professional music gear stores such as Guitar Center and Sam Ash, plus there are more great things to come from Beat Kangz Electronics out of Nashville, Tennessee.
The Beat Thang Portable Music Production Center was announced and promoted several months prior to release that it would be available for $999 and upon release (July 2011) and a Best Buy Music Gear exclusive, the price heightened to $1499. Well for those who’ve been waiting and saving to get their hands on the Beat Thang, you’ll now have it much sooner than you think!
Other great news is there’s a new firmware version update coming soon for both the Beat Thang hardware and the software. The Virtual (software) also gets a facelift and will soon become Beat Thang Virtual Solo and Beat Thang Virtual Pro.
I know all of of this because the new President of BKE (Reavis Mitchell) said so! Video below by Sounds and Gear.
Stay tuned to more details as they become available.

South Side of LA. Prod By Lady Tha ProducHer
This track was fully produced on the Beat Kangz Electronics Beat Thang Virtual software. While my direction with this song was not clear upon starting to put it together, I was surely initially thinking Hip-Hop. However, after I began playing around with those suweeet keys, the track went in a different direction.
I changed the kicks, the bass line, and threw in some space fillers. I’d still love to get a dope lyrical genius on top of this, and throw some singing on the hook.
For showcasing, I dumped a stereo wav into Cubase, put an aural exciter on it, and the iZotope Vinyl effect on the end. It has 4 snares slightly panned away from each other, 2 kicks, 3 tracks of keys played differently, bass line, hi-hat, etc. I used 14 of the 16 tracks on the BTV. Enjoy!
