From the moment I heard his flavorful sound and lyrical mastery… I was hooked! Frankie digs deep beyond a place of creativity and delivers his soul. As I find a Lupe Fiasco’ish flow with Frankie, he manages to make you pay close attention to what makes him distinct!

Koolness

Born and raised in Milwaukee, Wisconsin, Frankie always wanted to be in show business at an early age. In the fifth grade, his older brother introduced him to the sounds and lyricism of Keith Murray’s “Enigma” LP. Frankie was so captivated by what he heard and decided he wanted to become a rapper.

After graduating from high school in 2004, Frankie moved to Houston, Texas with his high school sweetheart. He attended Texas Southern University majoring in Business Administration. Due to his mother’s lengthy illness of Lupus, Frankie was unable to focus on his studies and decided to drop out and return home to care for his mother.

The Good Ole Days

In late 2006, Frankie lost a bet to his close friend Milwaukee emcee, Young Focus. Little did he know that would bring him back to his childhood dream. Always an avid listener of hip hop, particularly focusing his attention on lyrics and storytelling, Frankie wrote his first song “Real Talk True Stories”, which talked about his struggles in the real world, coping with the breakup of his first love, and why he chose to drop out of college. He continued writing because it was his way of healing and letting go of emotions bottled up inside. He followed up with his second song “In The City Where I’m From”. This was the first song that displayed Frankie’s social awareness and ability to show people not familiar with Milwaukee an insider’s point of how life is being from Milwaukee. His third song was his first collaboration with Young Focus titled “Lolly Pop”. The two decided to write a PG-13 song, shying away from being sexually explicit, but making the imagery well known.

After passing out the song to local high school and middle school students, Frankie decided to change his lyrical approach. No longer was he going to help be a part of the problem. He vowed to stay away from writing songs that glorified violence, bragged about selling drugs without acknowledging the ramifications if caught, objectifying and degrading women, and materialistic values. Instead he chose to write similar to the likes of Marvin Gaye, Stevie Wonder, Tupac Shakur, and Public Enemy by conveying messages of empowerment, and reaching out to urban communities and today’s youth.

Realizing the impact his songs had on people throughout the city, Frankie decided to enter a competition a few months later called “Talent Showcase Live.” Airing on local news channel Fox 6 in April of 2007, Frankie won the event and began entering showcases all over the Milwaukee area and often traveled to Joliet and Chicago, Illinois as well. A Few months later Frankie received phone calls from indie labels and various A & R’s out west urging him to consider relocating for more exposure. After discussing his options and making sure his mother’s health was stable, Frankie finally moved to Los Angeles in September of 2007.

Now pursuing his musical ambitions full time, Frankie completed his first album “The Storyteller” in June of 2008. With most of the production hailing from Kellen “Klassik” Abston in Milwaukee, WI, Frankie’s primary focus with this project is to show his love for the art form of storytelling. In tune with his “quality over quantity” approach, Frankie has the right mindset to connect with listeners that are hoping for a breath of fresh air in today’s hip hop. The only thing that matters to him outside of his family is getting his music in a position to reach the masses and help inspire a generation full of greatness.

‘The Story Teller’ album available now.
‘New Beginning’ album available now

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