
Music is a strong force in our living! It dictates our moments, our artistry, and our vibe. As a music producer, we must first determine early on what our role is, and understand why we chose this path and what it takes for us to strive for overall excellence.
- Know what you want to achieve from making music. What genre you want to produce and perfect? Understand that ‘alternative, country or sampling’ may not be your thing, but your R&B piano skills are flawless. As music producers mainly produce tracks and record their artists these days, traditional producers may not only make music, but also oversee the project including budget, song selection, etc.
- Stop stealing music, software, ideas, etc. This creates a trickle down effect and results in the music mess we have going on today. This music production thing is not for everybody! Invest in yourself and know what you want from your music. Research and buy the best tools for you. Also when you buy, you are supporting the makers who keep us in supply of our favorite production tools. Please note: Karma is real! There’s no way you are expecting to sell music if you’re not buying any, right? There is certainly no way you are expecting support if you are not supporting others, right?
- Understand the difference between a music producer, composer, and arranger. The latter two are often knowledgeable in music theory and more than likely fluently play several instruments. As a music producer, it’s a super plus to have the same knowledge as an arranger and or composer; however, it’s not a must. But please don’t think because you throw together a few waveforms, or a boxed loop or sample makes you a music producer. To earn such a title, you need to put in work in all aspects of the term. Also note: many arrangers, composers, and songwriters are super music producers.
- I’ve said this one a trillion times: Thin skin, easily hurt feelings, and an over egotistical attitude are reasons you will fail before you are off the ground, especially these days in the midst of music madness. You’ll end up so quick in that big pond of little fish trying to make your way. Spend that high altitude of an attitude into creating good music, getting along, and understanding the business of a music producer.
- Just because someone doesn’t produce on the same type of gear you do, does not make them inferior to you. Stop bashing the gear of others, you may look up and find their tracks are hotter than yours!
- If your online conversation is always about you and the artists you are working with… that gets old. Support other producers and artists as well. Attend their shows, visit their pages, blogs, leave comments, and spark conversation. You never know what could come from it.
- A music producer has good ‘sound and production’ skills. Read that line again! You can’t just get away with producing a hot track to have it sound raggedy, out of tune, and over-processed. Take pride also in the vocals that go over your tracks. Just because an artist has skills may not mean they sound good over your productions. In other words, you can’t collab with just anybody. Music producers care deeply about the end-product of their pieces.
- Your reputation, credibility and reliability sticks with you. Practice what you preach. Meet deadlines, appointments, meetings, and studio sessions in a timely manner. Return emails and phone calls. The opportunities you ignore could be a goldmine for the next one. Maintain professionalism when it is appropriate including avoiding Twitter/Facebook brawls which are commonly ill marketing tactics these days. Understand that your conversation goes a long way in interviews. The person that fans you could very well be the one that prevented you from obtaining that platinum record status.
- Build a catalog of quality music, and have it ready to present at all times. The keyword here is ‘quality’ meaning your good stuff. Don’t present anything you have to make excuses for. Be cautious of who you are presenting to. Research the person and or company that is interested in hearing your catalog. Not just anybody should have that opportunity. It’s also a good idea to have at least 5 albums ready.
- Producing music is a business. It involves various contracts, agreements, copyrights, invoices, royalties, publishing, and licensing. You must have a strong knowledge of these areas to function successfully as a music producer. You should also have an attorney on hand.
- Too proud to beg? You shouldn’t be. Ask for what you want. Reach out to your goals. Very few have them just show up at their front door. The same applies with asking questions to help you sift through your process. If you don’t know, it’s okay. Find someone you are comfortable with that can mentor you. Someone you trust to guide you. There is nothing ignorant in searching for clarity. The ignorance only remains when you don’t.
- Listen to various types of music, old and new, across genres, your grandmother’s music, your parent’s music, and your children’s music. Gain an appreciation for your favorite styles, and not so favorite. Collect various types of music and listen closely to the instrumentation, the vocals, and the elements that pulled the pieces together. This will make you aware of aspects of the music making process and an appreciation of the art. Having knowledge of a wide field of music just makes you another great asset to the music production industry.
How many times have we seen or heard someone in the music realm whether they are a producer, singer, rapper, manager, promoter, etc. say ‘Google me’ as a means of marketing and or promoting themselves?
Regardless of the origin of this saying as some believe it originated from a song… obviously this has become the norm. Well, see here’s the deal… and on the flip-side of the coin… Go Google Yourself!

Nah, really! and do it often! Utilize that information to continue to build. Monitor your online communication in how it’s making or breaking you. What can you do more or less of? Build an impressive press-kit and write a biography that illustrates how your music makes us want more of you. Do you have a website? I mean one that effectively promotes what your artistry is all about? Are you interacting with others that do what you do? Leave landmarks on the web. Impressive ones! What makes you stand apart from the rest?! That’s the key question!
Instead of taking the lazy approach of inviting others to Google you… take your music more serious and find a smart way to invite others in your world. If you are relevant (all that) on the web, a Google invitation isn’t necessary! It’s what people do anyway if they are interested in knowing more about you!
Coming up with the right name for your music business is an important step. Many describe their names as cute, clever, stand-outish, catchy, and even strange.
The good thing is you can name your business whatever you want; however, the following are the things you should consider first:
1. Stay away from local names. Including your city or state name as part of your business name may work for you early on as your local patrons use your services, but when you begin to span outside your area, potential new clients will assume you only cater to those in your area… therefore you lose business.
2. If your name can’t reside on a roadside billboard without offending somebody… then you should consider something else. I use this as a model because I’ve seen names that include profanity and sexual verbiage. Think about what type of marketing and other business opportunities you are limited to. Also consider potential clients who will be turned off simply because of your name.
3. Consider your target audience or clientele. If your company is Rap Artists Entertainment, then I’m assuming you are selling Rap music, and I surely won’t think you have Pop or Rock Artists on your roster.
4. Consider a name that will allow you room to expand your business. Look well beyond the here and now. Lil Swagg Daddy Entertainment is not cute 15 years from now when you’re 40.
5. Think branding. Consider a name that looks good in several media outlets such as web, print magazines, mobile, newspapers, cd covers, billboards, electronic press kits, television, etc.
6. Be mindful of your competitor’s name and how it’s working for them. Because your competitor share the same market and are doing well in it… understand what makes their name stand out so you can choose a name that does the same thing for your business.
7. Check if your prospective name is available as a domain. If you plan to have an online presence, you will need a domain name to reflect your business name.
If you think for one minute effective marketing of your music business is not essential, then you need to go get back under that rock.
A visual presentation of your brand is what identifies you first. And how you market it is what makes all the difference! You have to understand what makes your online presence tick, why, when, and what’s the next move!
When building a presence, most of your homework should be initiated. There has to be a plan of action in place. You don’t just set it and let it go like microwave warm-overs.
As I touch briefly on this in the blog entry “8 Critical Tips for Musician’s with Blogs”, it’s important to understand how ‘just existing’ can become a dull reality if you don’t take this thing seriously. Is it a task you can achieve overnight? Absolutely not! But it’s a necessary task if you are serious about your music business.
We all know talent is just a drop in the bucket when it comes to this music business, while marketing and promotion play major roles in your development and success. And speaking of marketing and promotion – people often confuse the two as being the same when in fact they are different entities.
To market your business is to study it by noticing every aspect of what will make it stand or fall by factoring in your talent and finances (cost/loss), and a way to reach your audience through field analysis and demographics, imagery, feel, sound, presentation and timing.
To promote your business is to utilize creative measures in presenting your total package so-to-speak. Keep in mind, an excellent promoter utilizes the marketing strategy to effectively promote the product. And yes you, and or your business is a product, among the other names you wear.
Marketing is an intricate process, however, the good thing is the information you need is always ‘just’ right there. Do your research and more research and stick to the plan of your mission.
And keep in mind, if it’s not broke, there’s nothing to fix…. In other words – if what you are doing is working, let it work!
What I find often with many business start-ups and existing young companies is their need for constant unnecessary changes. This can often confuse your potential loyal gathering and you’ll be scratching your head wondering what the heck happened to your online music business world.
If it’s detected that you don’t know what you want to do with your business, then your fans or clientele will notice the same thing. Instability has no place in this fast growing technological online journey. Even the grandfathered music industry is adapting…
So now, I ask – what are you waiting for? Go get’ em!
A. Don’t appear as a bot – you won’t get treated as a bot.
B. You are what you tweet!
C. Randomly sending out links of your music to non-followers is often ignored, and most times gets you blocked.
D. Choose your 140 characters precisely as if you are authoring a book. Technically, that’s exactly what you are doing.
E. No avatar? No serious business!
F. Is profanity or what you do in your bedroom a new and effective marketing strategy?
G. You want to reach the masses, but you private your music business page?
H. Be grateful for the people in your timeline, even the ones you may have to delete. Everyone is an experience, and a possible business opportunity.
I. If you don’t engage with your Twitter followers, don’t come out of the woodworks expecting favors.
J. If you are a robot, you may not be programmed to thank your retweeters… however; if you are human… do the right thing.
K. It’s great to invite others to vote for your online contests, join or signup on your network, or make donations, but please accept the fact that they may not, and their reason is their own.
L. Socially engage with others in your field. Better yet, socially engage with others in your timeline.
M. Trust the source of your retweets, read them and check to make sure the links work before passing them on.
N. Updated timelines are impressive! Timelines full of links are not! Understand how to find the middle ground.
O. A website link and a brief bio on your Twitter page warmly invites business opportunities.
P. When you tweet in an open timeline – “tell me what you think of my music”, be prepared for just that from anyone within view of your tweet.
Q. Twitter can be an awesome global experience for your music business, that is, if you create that environment.