How many times have we seen or heard someone in the music realm whether they are a producer, singer, rapper, manager, promoter, etc. say ‘Google me’ as a means of marketing and or promoting themselves?
Regardless of the origin of this saying as some believe it originated from a song… obviously this has become the norm. Well, see here’s the deal… and on the flip-side of the coin… Go Google Yourself!
Nah, really! and do it often! Utilize that information to continue to build. Monitor your online communication in how it’s making or breaking you. What can you do more or less of? Build an impressive press-kit and write a biography that illustrates how your music makes us want more of you. Do you have a website? I mean one that effectively promotes what your artistry is all about? Are you interacting with others that do what you do? Leave landmarks on the web. Impressive ones! What makes you stand apart from the rest?! That’s the key question!
Instead of taking the lazy approach of inviting others to Google you… take your music more serious and find a smart way to invite others in your world. If you are relevant (all that) on the web, a Google invitation isn’t necessary! It’s what people do anyway if they are interested in knowing more about you!
I am honored to bring Studio Noize’s 1st Featured Artist – Hip-Hop Duo, Fly Gypsy. This dynamic group most definitely and undoubtedly brings the noize… that’s for sure! Their unique blend of creativeness conjoined exudes the purest art-form of Hip-Hop Soul with a twist of Eclectic Funk.
These gentlemen are not to be fooled with unless you are bobbin’ your neck loose to the rhymes and rhythms of their territory. Read on and listen as you wrap your mind around the Fly Gypsy recipe of seasonings that’s sure to please the hungry ear.
From Russia to Jamaica. The much talked-about new hip-hop duo Fly Gypsy made its first splash in late 2008 with an election-themed single that introduced the duo’s energetic, guitar-driven sound to music fans around the world and scored the duo its first TV and radio spots. The group formally launched in July 2009 with a release of the summertime single “You.” The video for the single was shot in Jamaica by Ras Kassa, acclaimed for his work with Sean Paul, Beenie Man, and Damian Marley.
Founded by the Russian-born producer and songwriter, Alexei Jendayi, and the Jamaican-born emcee, Kowboy Kom, Fly Gypsy has become an instant favorite among fans, developing a growing following thanks to its infectious beats, catchy hooks, and polished image. Music critics, meanwhile, have praised the Washington, D.C.-based duo for their ability to attract commercial appeal without compromising their musicianship or message, comparing the duo to the Fugees, Jay-Z, and Kanye West.
Kowboy Kom, the group’s vocalist, moved from Montego Bay, Jamaica to Brooklyn, New York with his family when he was still a child. Growing up in New York during the golden era of Hip-Hop, Kom was inspired by hip-hop artists of West Indian descent coming up in Brooklyn, such as Wyclef Jean, Busta Rhymes, and Notorious B.I.G. When he was in the seventh grade, Kom began to write poetry and rhyme. By his early twenties, Kom rose to become one of the nation’s best recognized spoken word artists and emcees, praised for his clever storytelling, signature style, and natural swagger. He has headlined numerous college tours, appeared on BET J, and opened for artists such as Jill Scott, Dwele, and Doug E. Fresh.
Fly Gypsy Links
Flygypsy.com
Twitter
YouTube
FaceBook
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As a studio owner and producer, do you get caught up in your client’s sessions when a producer is not involved? I’m not saying take it over, but do you offer suggestions on what you think sound nice and what doesn’t? Do you suggest overdubs or re-takes even if the client is cool with what they have recorded?
I do this sometimes with projects I feel good about or with clients I feel comfortable with. Besides, it’s natural instinct of a producer to give input even if they are not working with that artist. I take an interest because I care about the success of that particular client.
However, thinking about it – is it really what I am paid to do as studio personnel? With the rates I offer my clients – they are getting my recording/mixing expertise, however; having me as a producer involved is essentially something I’m not paid to do. But… when I’m in the groove of things, who’s thinking about the technicalities?! It becomes more about the music! See how this can be mind-boggling?!
Honestly, some projects I record are pure garbage. All I ever want to do in life is complete the session, mix it down and forget it ever existed. I know that sounds harsh, but the point is – it’s not for me to like or dislike. My job as a studio is to provide a quality service to my clients.
I’ve found some clients appreciate and respect my input and technically depend on it, while others just want to do their thing regardless of what I suggest. And in all right, they are entitled to that. The bottom-line is they should get what they want even if I foresee a disastrous outcome.
As studios operate differently, Technically, I realize it’s best to remain studio personnel to our clients and leave their art to them. If they want a producer, then that’s another contract. But, personally and as a producer, I’m sure I will always offer assistance, especially when asked!
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